Developing & Keeping your Competitive Advantage

14th April 2023
Holiday Inn London-Gatwick
8.30am – 1pm

£50.00

Book now to avoid disappointment!

What you will learn...

Do you know what makes you and your business unique, and why a customer should buy from you rather than a competitor…and importantly, can you communicate it powerfully?

In this half-seminar you will gain an in depth understanding of how to develop your business to keep achieving a high performance, whilst learning the dynamics to advance over your competitors. We’ll take you through multiple strategies across your business and its operation to enable you to define and maintain your competitive advantage in a challenging marketplace.

What is (and isn't) competitive advantage!

Tim Rylatt, UK Growth Coach

In Tim’s entertaining and inspiring presentation, he will look at:

  • What is meant by “competitive advantage”
  • Different types of competitive advantage
  • Tips for developing and advancing your competitive advantage
  • How to maintain your competitive advantage
  • Communicating your competitive advantage powerfully to prospects

Tim Rylatt is a highly experienced business coach who has worked with more than 200 companies during the past 15 years. He is also the author of 3 books that address the topics of sales skills, strategic marketing, and business growth.

Unlike many coaches, Tim is also a business owner himself, as a director in two marketing agencies, as well as his own coaching firm (which is now also a franchise).

Does your marketing separate you from the competition and keep you ahead?

Henry Laker, Growth By Design

For many businesses, there is a risk that their efforts with marketing can blend into the background and get lost amongst the message and content of the competition.

The good news is that there is a way to stand out from the crowd and stay in front. In his exciting presentation, Henry Laker will explain:

  • How to identify your target audiences and develop audience avatars
  • Why it is important to shape your message for each audience
  • Are you answering the questions they are asking?

Henry Laker has been involved in business marketing for more than 25 years. He has worked within the print, graphic design, website design, and broader digital sectors. During this time he has worked with hundreds of companies to help refine their brand presentation, lead generation, customer lifetime values and reputations.

He has also co-authored two books on the subjects of marketing and business growth with Tim Rylatt.

Artificial Intelligence in business for competitive advantage

Tony Baulch, Ashdown Solutions – Managed IT

There are lots of ways in which you can use artificial intelligence in your business, that doesn’t need to enter the world of science fiction.

In Tony’s talk he’ll take you through the different types of AI you can use in your business and how it can not only make your business performance increase but also give you competitive advantage.

Tony has a wealth of IT experience, starting out at British Caledonian, before working for BT and then supporting projects such as the Dartford River Crossing  and Faslane submarine shiplift. He spent 12 years in a senior role supporting retail operations of some 400 Texaco petrol stations.

With a young family, and not wanting to travel into London, he started Ashdown Solutions to look to bring his years of automation and project management skills to serve SME’s based in the Gatwick Diamond.

Knowing your numbers to keep ahead

Chris Irving, Curve Accountancy

In a global cost of living crisis, it is more important than ever to keep abreast of your business financials.

In this insightful presentation, Chris will demonstrate the value of keeping accurate records and regularly reviewing your accounts.

He will also provide a general tax update after the Spring Budget of 15th March 2023 and what it means for you and your business.

Chris Irving is a Fellow Member of the Association of Accounting Technicians (AAT) and has been working in the accountancy industry since he left school in 1990. He is a director of Curve Accountancy based in Crawley that specialise in owner-managed business accounts, tax and payroll.

Chris has presented several tax and accountancy seminars to individuals and business owners over the last 6 years and his engaging, straight-talking style will leave you with a better understanding of the tax legislation that directly impacts you.

How to leverage your personal brand to build trust using photography

Pippa Tanko, Brand Photography

In her exciting and inspiring presentation, Pippa will take you through:

  • What personal branding is and isn't
  • How your personal brand differentiates you and your business
  • How to establish what your personal brand is
  • How photography can communicate all of this to your prospects!

My name is Pippa and I am a personal brand photography expert who has helped small creative brands leverage their personal branding to upscale, and increase their profitability. Personal branding is not just about the outside perception of you, but more importantly about how you see yourself.

I help creatives step into the best version of themselves to create powerful confident brand photography that not only shows them as the elite industry expert but helps them become one.

Sound financial advice for business and personal advantage

Samantha Kaye, Wellesley Financial Advisors

Not sure where to start with your business and personal financial planning? Or unsure if you are already doing the best things for yourself and your business?

Sam will take you through:

  • What your business structure means for financial planning
  • How to plan for life's eventualities, with minimal business disruptiion
  • The importance of business and life protection

Samantha is a Fellow of the Personal Finance Society with over 20 years’ experience in financial services and advises clients on all aspects of wealth management. Her bespoke approach links a person’s goals, motivations and lifestyle with highly personalised financial advice.

schedule

We've made time for lunch!

Lunch is provided in the main restaurant and please let us know any dietary requirements at least a week before the event.

The indicative schedule for the training event is as follows:

8.30 – 9am ——  Arrival and coffee

9am – 9.10am ——  Welcome and housekeeping

9.10am – 9.50am – Speaker 1 presentation 

9.50am – 10.30am – Speaker 2 presentation

10.30am – 10.40am – Tea and coffee break

10.40am – 11.10am —– Speaker 3 presentation

11:10am – 11.40am —– Speaker 4 presentation

11:40am – 12.10pm —– Speaker 5 presentation

12.10pm – 12.40pm – Speaker 6 presentation

12.40pm – 1pm —— Lunch

All proceeds from the events will go to The Chaseley Trust.

The Chaseley Trust is a unique, independent charity-owned, 55-bed nursing home.  They specialise in long-term nursing and respite care for people with complex disabilities, such as Acquired and Traumatic Brain Injury, stroke, spinal cord injury and degenerative neurological conditions such as Huntington’s, Multiple Sclerosis, Motor Neurone and Parkinson’s disease.

We are delighted to be able to support this charity.

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