Addressing the Business Elephants: Creating a Culture of Excellence (Haywards Heath)
22nd November
Mid Sussex Golf Club
8.30am – 1pm
£50.00
Book now to avoid disappointment!
What you will learn...
Did you start your business and aim to be average? By comparing yourself to your immediate local peers, that probably is inadvertently what you are doing. The experts at this seminar will explore your ‘business elephants’ and what you can do about them to create a culture of excellence in every facet of your business.
Why a culture of excellence matters to performance
Tim Rylatt, UK Growth Coach
Details to follow
Tim Rylatt is a highly experienced business coach who has worked with more than 200 companies during the past 15 years. He is also the author of 3 books that address the topics of sales skills, strategic marketing, and business growth.
Unlike many coaches, Tim is also a business owner himself, as a director in two marketing agencies, as well as his own coaching firm (which is now also a franchise).
Be marketing great not average with this marketing framework
Henry Laker, Growth by Design
Details to follow
Henry is a highly experienced business owner and has been heading up businesses within the print, design and digital marketing sector for nearly 25 years.
He is known for being entertaining, direct, and creative, with a huge passion for results-driven marketing.
In 2018, the marketing agency he founded with co-director Tim Rylatt won the ‘Best New Business award for the Gatwick Diamond Area and most recently the award for Most Impactful SME Marketing Agency – South East 2023.
During this time he has worked with hundreds of companies to help refine their brand presentation, lead generation, customer lifetime values and reputations. He has also co-authored two books on the subjects of marketing and business growth with Tim Rylatt.
Your Intellectual Property “IP” assets: Protecting your brand value
Clive Bonny, Strategic Management Partners
Your brand IP asset value is likely to be more valuable than the sum of your buildings, plant, and equipment.
Trademarks, designs, copyright, website content, client details, staff identities, data protection processes, and training materials are all part of your IP. Yet over 90% of all businesses fail to protect their IP assets. Companies lose vital data through online and hard copy theft. Staff leavers often disclose employer IP to subsequent employers.
30% of SME’s suffer branding infringements and lose customer enquiries and essential data of suppliers and staff to competitors. Small enterprises are fined £4350 for not registering with the ICO.
To avoid this happening to you, Clive’s presentation will help you to:
- Identify your key IP assets and risks
- Learn how to own and protect your data and IP assets
- See examples of good and bad brand management
Clive Bonny has owned and managed Strategic Management Partners since 1990, delivering affordable funded business support. As a member of UK Business Angels Association and Life Fellow at www.theRSA.org he helps small firms win social enterprise funding. As a member of the Chartered Institute of Personnel and Development he trains trainers to national standards.
Clive is a Certified Masterclass IP Advisor by the Intellectual Property Office, British Library and Coventry University. Clive is also a Certified Mediator (not a Law Society member) for IP infringements. As a certified assessor for Responsible Business Standards he helps SME’s win public bids. His website provides free online IP video training to help capitalise your intellectual property, reduce risk and enhance sustainability with UK ESG standards.
If you want a sneak peak of Clive, watch this short preview video https://consult-smp.com/ip-protection
Amy Blick, ExhilHRate - HR Consulting
Amy Blick, ExhilHRate – HR Consulting
Details to follow
Details to follow
James Mallinson, Servo Private Wealth
James Mallinson, Servo Private Wealth
Details to follow
Details to follow
schedule
We've made time for lunch!
Lunch is provided in the main restaurant and please let us know any dietary requirements at least a week before the event.
The indicative schedule for the training event is as follows:
8.30 – 9am —— Arrival and coffee
9am – 9.10am —— Welcome and housekeeping
9.10am – 9.50am – Speaker 1 presentation
9.50am – 10.30am – Speaker 2 presentation
10.30am – 10.40am – Tea and coffee break
10.40am – 11.20am —– Speaker 3 presentation
11:20am – 12pm —– Speaker 4 presentation
12pm – 12.40pm —– Speaker 5 presentation
12.40pm – 1pm —— Lunch
Location & venue
Mid Sussex Golf Club
Situated in Ditchling, but easily accessible from Haywards Heath and the surrounding area, Mid Sussex Golf Club are a thriving and active member of the local community. Offering our seminar delegates everything they need in a cosy venue.
Mid Sussex Golf Club
Spatham Lane, Ditchling, East Sussex, BN6 8XJ
All proceeds from the events will go to The Chaseley Trust.
The Chaseley Trust is a unique, independent charity-owned, 55-bed nursing home. They specialise in long-term nursing and respite care for people with complex disabilities, such as Acquired and Traumatic Brain Injury, stroke, spinal cord injury and degenerative neurological conditions such as Huntington’s, Multiple Sclerosis, Motor Neurone and Parkinson’s disease.
We are delighted to be able to support this charity.
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Haywards Heath & Uckfield
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