Change your Mindset – Change your Results.

13th October 2023
East Sussex National
8.30am – 1pm

£50.00

Book now to avoid disappointment!

What you will learn...

Your mindset can either be a barrier or a springboard to better business.

By attending this half-day seminar, you will learn how to better use one of the most untapped tools at your disposal – your own brain!

Take the time to invest in yourself as a business owner and develop the skills, knowledge and vision for what you want from your business.

How to get your business brand and marketing balance right

Tim Rylatt, Growth by Design (Marketing Agency)

Achieving marketing success requires a change of mindset. Tim will be clarifying the murky waters to explain the difference between brand actions and marketing activity and the shift in mindset to get it right. He will also be providing guidance on brand development, use of values in marketing, and how the balance of marketing activity shifts with the progression stages of different businesses.

In his presentation, Tim will look at:

  • The ability to better develop your brand, reputation, and USP.
  • A clearer idea of what marketing activities to undertake.
  • A greater understanding of marketing terms such as acquisition cost.

Tim Rylatt is a highly experienced business coach who has worked with more than 200 companies during the past 15 years. He is also the author of 3 books that address the topics of sales skills, strategic marketing, and business growth.

Unlike many coaches, Tim is also a business owner himself, as a director in two marketing agencies, as well as his own coaching firm (which is now also a franchise).

How to reclaim your work/life balance as a business owner

Henry Laker, UK Growth Coach (business coaching firm)

Henry will be addressing the challenging subject of time management, business efficiency, and freedom! It’s time to change your business owner mindset and take control of how you use your time, and learn ways to better understand how to drive more profit!

Key Benefits of Attending This Presentation:

  • Gain hints and tips on how to plan your time and financial freedom.
  • Ideas and recommendations for managing time.
  • Learn the UK Growth Coach profit flow model, and how to make more profit!

Henry is a highly experienced business owner and has been heading up businesses within the print, design and digital marketing sector for nearly 25 years.

He is known for being entertaining, direct, and creative, with a huge passion for results-driven marketing.

In 2018, the marketing agency he founded with co-director Tim Rylatt won the ‘Best New Business award for the Gatwick Diamond Area and most recently the award for Most Impactful SME Marketing Agency – South East 2023. For UK Growth Coach the most recent win was in the Management Consulting Awards for “Best SME Management Consultancy”

Henry is a director of Growth by Design and also of UK Growth Coach. He enjoys making business results happen and has a shrewd marketing mind!

Over the years, Henry has worked with hundreds of businesses, helping them to define their brand, differentiate their value propositions, and present their marketing messages in highly effective formats both on and offline.

Henry now serves business owners as a business coach at UK Growth Coach and draws on his extensive personal experience in doing so.

During this time he has worked with hundreds of companies to help refine their brand presentation, lead generation, customer lifetime values and reputations. He has also co-authored two books on the subjects of marketing and business growth with Tim Rylatt.

Flexible working … it is here to stay!

Kirsti Peters, HR Dept

Flexible working isn’t going to go away and nor does it just mean working from home. Kirsti will talk you through the full range of flexible working arrangements available from flexible hours, remote/hybrid homeworking, compressed hours, job shares etc which can all be used as retention and attraction tool.

These arrangements don’t work for everyone, nor for every role. So we’ll also look at the legal requirement to offer sound business reasons for declining requests from employees for more flexibility.

Kirsti is an HR Generalist with over 30 years of HR experience gained across multiple industries including retail, manufacturing, hospitality, quick service restaurants and Local Authorities. She has worked at a senior level advising on complex people concerns, cultural change, development, recruitment, and HR strategy.

Emma Warner, The IT Girl

Emma Warner, The IT Girl

Imagine having an IT system that grows as your business develops. No more worrying about whether your technology can keep up with your expanding needs. With the right investments, you can ensure that your IT infrastructure is scalable and adaptable, allowing you to focus on what matters most – growing your business. 

But it’s not just about growth – it’s also about disaster recovery and mitigation. Accidents happen, and having a robust IT infrastructure in place can help you recover quickly and minimize the impact of any potential disasters. 

In Emma’s presentation, she will discuss how to:

  • Create business systems tailored to you and your business
  • Identify workflows that will streamline your operations
  • Have IT that grows as your business develops
  • Rest easy knowing that your business is protected

Emma has a background in information systems, programme management, business development and database design.

Emma started her career 28 years ago in programme management with Thales, providing bespoke full flight simulators to both civil and military customers.

Customers include Airbus, British Airways, Indra, Oxford Aviation, and the Ministry of Defence, working on the Eurofighter project.

Later Emma worked in Business Development for a consultancy company specialising in monitoring and evaluating of Humanitarian Development projects funded by the United Nations, World Bank, DFID, European Commission, and the Asian Development Bank.

With a passion for IT, Emma founded The IT Girl Sussex in 2015 providing personalised solutions that are both effective and efficient to both small business and residential customers.

Barriers and Enablers to Effective and Efficient Business Communications in 2023

Bernie Knight, Regency Grove Communications (telecoms)

In 2023, businesses face a dynamic landscape of both barriers and enablers when it comes to effective and efficient communication. 

There has been a proliferation of IP communication systems and platforms, which continue to enable remote working and real-time collaboration breaking down geographical barriers and enabling seamless communications. However, the growing complexity of information, reliability, security concerns, and the need for tailored communication strategies continue to pose significant hurdles.

Successful businesses need to maintain a balance between virtual and face-to-face interactions whilst navigating the barriers and leveraging the enablers to foster clear, timely, and productive communications within their operations.

Bernie will provide a breakdown of:

  • Common business communication problems & symptoms
  • Assessing your business communication & current technology
  • Tips for improving your business communication & technology
  • Emerging technology and interesting solutions / ideas
  • Taking action and making improvement happen!
Bernie Knight has over 40 years of experience in the telecommunications industry. His swift rise through the ranks of BT in the first stage of his career, to RGC being a trusted and highly regarded supplier by a diverse customer portfolio, is testament to his dedication to providing customers with the right telephony and broadband solutions for their business.
 
Bernie’s knowledge, and his passion for outstanding personal customer service has seen him become a valued advisor to hundreds of SMB and SOHO businesses in the 15 years since RGC was founded. He is currently working hard to help customers navigate the challenges that will come with the 2025 switch-off of the Public Switched Telephone Network (PSTN).

schedule

We've made time for lunch!

Lunch is provided in the main restaurant and please let us know any dietary requirements at least a week before the event.

The indicative schedule for the training event is as follows:

8.30 – 9am ——  Arrival and coffee

9am – 9.10am ——  Welcome and housekeeping

9.10am – 9.50am – Speaker 1 presentation

9.50am – 10.30am – Speaker 2 presentation

10.30am – 10.50am – Tea and coffee break

10.50am – 11.30am —– Speaker 3 presentation

11:30am – 12.10pm —– Speaker 4 presentation

12.10pm – 12.30pm – Q&A

12.30pm – 1pm —— Lunch

All proceeds from the events will go to The Chaseley Trust.

The Chaseley Trust is a unique, independent charity-owned, 55-bed nursing home.  They specialise in long-term nursing and respite care for people with complex disabilities, such as Acquired and Traumatic Brain Injury, stroke, spinal cord injury and degenerative neurological conditions such as Huntington’s, Multiple Sclerosis, Motor Neurone and Parkinson’s disease.

We are delighted to be able to support this charity.

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