Developing & Keeping your Competitive Advantage.

10th March 2023
East Sussex National
8.30am – 1pm

£50.00

Book now to avoid disappointment!

What you will learn...

Do you know what makes you and your business unique, and why a customer should buy from you rather than a competitor…and importantly, can you communicate it powerfully?

In this half-seminar you will gain an in depth understanding of how to develop your business to keep achieving a high performance, whilst learning the dynamics to advance over your competitors. We’ll take you through multiple strategies across your business and its operation to enable you to define and maintain your competitive advantage in a challenging marketplace.

What is (and isn't) competitive advantage!

Tim Rylatt, UK Growth Coach

In Tim’s entertaining and inspiring presentation, he will look at:

  • What is meant by “competitive advantage”
  • Different types of competitive advantage
  • Tips for developing and advancing your competitive advantage
  • How to maintain your competitive advantage
  • Communicating your competitive advantage powerfully to prospects

Tim Rylatt is a highly experienced business coach who has worked with more than 200 companies during the past 15 years. He is also the author of 3 books that address the topics of sales skills, strategic marketing, and business growth.

Unlike many coaches, Tim is also a business owner himself, as a director in two marketing agencies, as well as his own coaching firm (which is now also a franchise).

Does your marketing separate you from the competition and keep you ahead?

Henry Laker, Growth By Design

For many businesses, there is a risk that their efforts with marketing can blend into the background and get lost amongst the message and content of the competition.

The good news is that there is a way to stand out from the crowd and stay in front. In his exciting presentation, Henry Laker will explain:

  • How to identify your target audiences and develop audience avatars
  • Why it is important to shape your message for each audience
  • Are you answering the questions they are asking?

Henry Laker has been involved in business marketing for more than 25 years. He has worked within the print, graphic design, website design, and broader digital sectors. During this time he has worked with hundreds of companies to help refine their brand presentation, lead generation, customer lifetime values and reputations.

He has also co-authored two books on the subjects of marketing and business growth with Tim Rylatt.

The advantages of implementing an attractive Benefits Platform

Kirsti Peters, HR Dept

You might think as an SME, implementing a Benefits Platform is too expensive and time consuming. But there are many low cost or zero cost propositions available.

In her presentation, Kirsti will take you through how a Benefit Platform enhances the Ts and Cs of Employment.

By applying these principles, you can improve retention and they serve as an attractive feature for potential applicants to your business in a turbulent recruitment market.

Kirsti is an HR Generalist with over 30 years of HR experience gained across multiple industries including retail, manufacturing, hospitality, quick service restaurants and Local Authorities. She has worked at a senior level advising on complex people concerns, cultural change, development, recruitment, and HR strategy.

To be announced soon!

Coming soon

More information coming soon!

More details to follow…

schedule

We've made time for lunch!

Lunch is provided in the main restaurant and please let us know any dietary requirements at least a week before the event.

The indicative schedule for the seminar is as follows

8.30 – 9am ——  Arrival and coffee

9am – 9.10am ——  Welcome and housekeeping

9.10am – 9.50am – Speaker 1 Presentation

9.50am – 10.30am – Speaker 2 Presentation

10.30am – 10.50am – Tea and coffee break

10.50am – 11.30am —– Speaker 3 Presentation

11:30am – 12.10pm —– Speaker 4 Presentation

12.10pm – 12.30pm – Q&A

12.30pm – 1pm —— Lunch

All proceeds from the events will go to The Chaseley Trust.

The Chaseley Trust is a unique, independent charity-owned, 55-bed nursing home.  They specialise in long-term nursing and respite care for people with complex disabilities, such as Acquired and Traumatic Brain Injury, stroke, spinal cord injury and degenerative neurological conditions such as Huntington’s, Multiple Sclerosis, Motor Neurone and Parkinson’s disease.

We are delighted to be able to support this charity.

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