Developing your Business Competitive Advantages: Playing to your Strengths (Crawley)
2nd August
Holiday Inn Gatwick Worth
8.30am – 1pm
£50.00
Book now to avoid disappointment!
What you will learn...
Did you know there are 10 different types of competitive advantage in business? Only some of these will relate to your unique selling point too. Learn from these speakers how to build and sustain a competitive business, focusing on your strengths not what needs improving!
What is (and isn't) competitive advantage!
Tim Rylatt, UK Growth Coach
In Tim’s entertaining and inspiring presentation, he will explore:
- What is meant by competitive advantage
- Different types of competitive advantage
- Tips for developing and advancing your competitive advantage
- How to maintain your competitive advantage
- Communicating your competitive advantage powerfully to prospects
Tim Rylatt is a highly experienced business coach who has worked with more than 200 companies during the past 15 years. He is also the author of 3 books that address the topics of sales skills, strategic marketing, and business growth.
Unlike many coaches, Tim is also a business owner himself, as a director in two marketing agencies, as well as his own coaching firm (which is now also a franchise).
Is your current marketing separating you from the competition?
Henry Laker, Growth by Design
Henry’s presentation will explore how to change your marketing to get ahead of your competition and stay ahead!
- Know how to segment your target audiences
- Be able to create marketing avatars for each
- Understand why tailored messaging works so much better
- Be better set to answer your prospects key questions before they even ask!
Henry is a highly experienced business owner and has been heading up businesses within the print, design and digital marketing sector for nearly 25 years.
He is known for being entertaining, direct, and creative, with a huge passion for results-driven marketing.
In 2018, the marketing agency he founded with co-director Tim Rylatt won the ‘Best New Business award for the Gatwick Diamond Area and most recently the award for Most Impactful SME Marketing Agency – South East 2023.Â
During this time he has worked with hundreds of companies to help refine their brand presentation, lead generation, customer lifetime values and reputations. He has also co-authored two books on the subjects of marketing and business growth with Tim Rylatt.
Leverage the latest technology to give your business the advantage
Tony Baulch, Ashdown Solutions – Managed IT
In Tony’s easy-to-understand and practical presentation, he will cover:
- Integrated CRM solutions for customer management
- Integrated (ERP) order management for production and shipping
- Security to protect your systems and data
Tony has a wealth of IT experience, starting out at British Caledonian, before working for BT and then supporting projects such as the Dartford River Crossing and Faslane submarine shiplift. He spent 12 years in a senior role supporting retail operations of some 400 Texaco petrol stations.
With a young family, and not wanting to travel into London, he started Ashdown Solutions to look to bring his years of automation and project management skills to serve SME’s based in the Gatwick Diamond.
Knowing your numbers!
Chris Irving, Curve Accountancy
Chris’s upbeat and jargon-free address is an essential guide for business owners seeking to leverage financial insights for competitive advantage.
He will demystify Management Accounts, explaining their significance and practical applications. Attendees will also gain a comprehensive understanding of key accounting elements, including profit & loss accounts, turnover, gross profit, overheads, net profit, balance sheets, and cashflow forecasts.
Finally, Chris will provide a brief general tax update to aid business owners in making informed financial decisions and optimising their business strategies.
Chris Irving is a Fellow Member of the Association of Accounting Technicians (AAT) and has been working in the accountancy industry since he left school in 1990. He is a director of Curve Accountancy based in Crawley that specialise in owner-managed business accounts, tax and payroll.
Chris has presented several tax and accountancy seminars to individuals and business owners over the last 6 years and his engaging, straight-talking style will leave you with a better understanding of the tax legislation that directly impacts you.
schedule
We've made time for lunch!
Lunch is provided in the main restaurant and please let us know any dietary requirements at least a week before the event.
The indicative schedule for the training event is as follows:
8.30 – 9am ——  Arrival and coffee
9am – 9.10am ——  Welcome and housekeeping
9.10am – 9.50am – Speaker 1 presentationÂ
9.50am – 10.30am – Speaker 2 presentation
10.30am – 10.40am – Tea and coffee break
10.40am – 11.20am —– Speaker 3 presentation
11:20am – 12pm —– Speaker 4 presentation
12pm – 12.40pm —– Speaker 5 presentation
12.40pm – 1pm —— Lunch
Location & venue
Holiday Inn Gatwick Worth
Conveniently located for both Gatwick Airport and Crawley, the Holiday Inn Gatwick-Worth is easy to reach by road.
It has it’s own dedicated and secure free parking for event guests (you will need to register your car details upon arrival to avoid a penalty). With the conference facilities in their a dedicated wing, we have self-contained facilities.
Holiday Inn Gatwick-Worth
Crabbet Park, Turners Hill Road.
Is it free to park, but you need to register your car registration number at reception. Please make sure that you do this in order to avoid a fine.
All proceeds from the events will go to The Chaseley Trust.
The Chaseley Trust is a unique, independent charity-owned, 55-bed nursing home. They specialise in long-term nursing and respite care for people with complex disabilities, such as Acquired and Traumatic Brain Injury, stroke, spinal cord injury and degenerative neurological conditions such as Huntington’s, Multiple Sclerosis, Motor Neurone and Parkinson’s disease.
We are delighted to be able to support this charity.
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