Developing your Business Competitive Advantage: Playing to your Strengths (Haywards Heath)
23rd August
Mid Sussex Golf Club
8.30am – 1pm
£50.00
Book now to avoid disappointment!
What you will learn...
Did you know there are 10 different types of competitive advantage in business? Only some of these will relate to your unique selling point too. Learn from these speakers how to build and sustain a competitive business, focusing on your strengths not what needs improving!
What is (and isn't) competitive advantage!
Tim Rylatt, UK Growth Coach
In Tim’s entertaining and inspiring presentation, he will explore:
- What is meant by competitive advantage
- Different types of competitive advantage
- Tips for developing and advancing your competitive advantage
- How to maintain your competitive advantage
- Communicating your competitive advantage powerfully to prospects
Tim Rylatt is a highly experienced business coach who has worked with more than 200 companies during the past 15 years. He is also the author of 3 books that address the topics of sales skills, strategic marketing, and business growth.
Unlike many coaches, Tim is also a business owner himself, as a director in two marketing agencies, as well as his own coaching firm (which is now also a franchise).
Is your current marketing separating you from the competition?
Henry Laker, Growth by Design
Henry’s presentation will explore how to change your marketing to get ahead of your competition and stay ahead!
- Know how to segment your target audiences
- Be able to create marketing avatars for each
- Understand why tailored messaging works so much better
- Be better set to answer your prospects key questions before they even ask!
Henry is a highly experienced business owner and has been heading up businesses within the print, design and digital marketing sector for nearly 25 years.
He is known for being entertaining, direct, and creative, with a huge passion for results-driven marketing.
In 2018, the marketing agency he founded with co-director Tim Rylatt won the ‘Best New Business award for the Gatwick Diamond Area and most recently the award for Most Impactful SME Marketing Agency – South East 2023.Â
During this time he has worked with hundreds of companies to help refine their brand presentation, lead generation, customer lifetime values and reputations. He has also co-authored two books on the subjects of marketing and business growth with Tim Rylatt.
Training and development with Chichester College Group
Philip Perryman & Aidan Goodwin, Chichester College GroupÂ
You will hear about Chichester College Groups funded and non-funded recruitment, training, and development opportunities to local employers and individuals.
After this presentation you will understand the value and opportunity of:
- Apprenticeships
- T-Levels
- Commercial training courses
- Fully funded online training courses
Philip Perryman has worked in the government funded training and development space for the past 6 years. Currently he is the Sales Team Leader for the Chichester College Groups Business & Professional Services apprenticeship, training and development portfolio.
Aidan Goodwin has worked for the Chichester College Group since May 2024. He is a sales consultant for Professional Services based at Northbrook College in Worthing. Before working at the college group, he spent 5 years in the Police Force working as a Police Community Support Officer based in Hove.
schedule
We've made time for lunch!
Lunch is provided in the main restaurant and please let us know any dietary requirements at least a week before the event.
The indicative schedule for the training event is as follows:
8.30 – 9am ——  Arrival and coffee
9am – 9.10am ——  Welcome and housekeeping
9.10am – 9.50am – Speaker 1 presentationÂ
9.50am – 10.30am – Speaker 2 presentation
10.30am – 10.40am – Tea and coffee break
10.40am – 11.20am —– Speaker 3 presentation
11:20am – 12pm —– Speaker 4 presentation
12pm – 12.40pm —– Speaker 5 presentation
12.40pm – 1pm —— Lunch
Location & venue
Mid Sussex Golf Club
Situated in Ditchling, but easily accessible from Haywards Heath and the surrounding area, Mid Sussex Golf Club are a thriving and active member of the local community. Offering our seminar delegates everything they need in a cosy venue.
Mid Sussex Golf Club
Spatham Lane, Ditchling, East Sussex, BN6 8XJ
All proceeds from the events will go to The Chaseley Trust.
The Chaseley Trust is a unique, independent charity-owned, 55-bed nursing home. They specialise in long-term nursing and respite care for people with complex disabilities, such as Acquired and Traumatic Brain Injury, stroke, spinal cord injury and degenerative neurological conditions such as Huntington’s, Multiple Sclerosis, Motor Neurone and Parkinson’s disease.
We are delighted to be able to support this charity.
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Haywards Heath & Uckfield
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